The Psychology of Guess The Price

People are terrible at estimating value. We anchor to the first number we see, convince ourselves that a minimal aesthetic means “expensive,” and drastically underestimate the cost of specialized labor.

“You don’t know what a chair costs. Nobody does.”

We built Guess The Price to test this intuition. It turns out, whether it’s a ridiculous piece of contemporary art or a mundane household item, the gap between what we feel it should cost and what it actually costs is where the comedy lives. Your intuition is a liar, and this game proves it.